ABSTRACT
This chapter examines the interplay between situation ethics and practice of morality management, focusing on the theory's adaptability and the moral hazards arising from its ambiguities. It critiques the application of situation ethics within normative absolutism, particularly regarding identifying intrinsic values. Under absolutism, the theory's lack of emphasis on love's intentional prerequisites hinders the establishment of clear moral standards. Conversely, normative relativism allows for integrating intrinsic values through value creators' preferences, albeit with the risk of arbitrariness. Advocating for a normative relativist interpretation, the chapter suggests that this perspective could operationalise situation ethics into practical actions. However, it may lead to overly prioritised power methods. This critical analysis underscores the need for a nuanced application of situation ethics to mitigate these risks, paving the way for a solution-focused discussion in the next chapter.
