ABSTRACT
The study assumes a distinction between ethics and morality management (MM). Ethics is the investigation of what is morally good and right, while MM is an activity that aims to protect and promote what is good and right. Situation ethics identifies ethics with MM, presenting ethics as MM through philosophising. In this approach, ethical theses and theories are considered true in the pragmatic sense – when they produce socially useful effects. This study presents the metatheory of this approach.
