ABSTRACT
The current use of visual tools, technologies and techniques in management are a disparate collection of actions, processes and thoughts that are waiting for a theory of visual management. A theory of visual management necessarily gathers design thinking about contemporary effective communication practices, the necessity of supporting operational needs, the ways in which the strategic direction of an organisation can be embedded within its culture, and maintaining alignment with vision and mission. A visual management approach neatly links to focusing on the strengths and purpose of the organisation and an invocation to purposively do fewer things. In theorising visual management, the focus is not the wider project of creating an archaeology of business, but more specifically on understanding the material culture of management. Visual management in an organisation emerges from the narrower fields of branding and content creation and takes up the wider challenge of bringing the entire organisation together as a single entity.
