ABSTRACT
There is significant evidence for the current use of visual management tools and techniques across a wide range of organisations. The advance of a range of literature about corporate dashboards, the elegant presentation of data and even the use of emojis in corporate communications all populate the library of visual management. A visual management approach promotes the primary use of a symbolic layer through visual artefacts that strip back visionary and strategic planning to its key critical meanings. Corporate dashboards, at least in their current manifestation, deserve specific attention in terms of their relationship to a broader vision of visual management and to the ways that they currently represent the organisation. Dashboards extract specific measurable outputs during the reporting phase of management. Describing the current situation of visual management is more often done in terms of marketing-focused, external or even superficial values.
