ABSTRACT
Linguistic landscape studies often draw on theoretical perspectives and methodological approaches from various disciplines. Despite the diversity and flexibility inherent in this interdisciplinary field, a significant challenge remains in framing, scoping, and operationalising a linguistic landscape study. This chapter addresses this challenge by redefining the ever-expanding scope of the linguistic landscape, considering recent developments in semiotic and visceral landscapes. It reviews the seminal works of Ron Scollon and Suzie Wong Scollon, Jan Blommaert, and Alastair Pennycook to provide a theoretical framework for conceptualising language and communication within the linguistic landscape. Drawing on geosemiotics, sociolinguistics of globalisation, and metrolingualism, this framework highlights the importance of material objects and the materiality of language as agents of meaning. Linguistic landscape thus heralds a posthumanist approach to uncovering critical issues related to language, culture, and society.
