ABSTRACT
In the chapters of Animal Suffering and Public Relations. The Ethics of Persuasion in the Animal-Industrial Complex, the authors have discussed and challenged the public relations efforts of the main industries exploiting, and therefore causing suffering to nonhuman animals that constitute what has been identified as the animal-industrial complex. In this final conclusive text, the authors of this chapter discuss how such efforts can be challenged from a general viewpoint. They first explain why these efforts can be adequately described not just as persuasion efforts, but as instances of manipulation. The authors then go on to argue that the main reason why they are morally objectionable is the fact that they promote the harm suffered by nonhuman animals.
