ABSTRACT
This chapter explores the role entrepreneurs play in providing museums with support and content. The chapter begins by referring back to previous chapters of this book and reminding readers of the multitude of different types of entrepreneurs that work together with museums on a contract basis. Most of these entrepreneurs specialize in modern fields of knowledge such as marketing and digitalization. In contrast, others that this chapter focuses upon specialize in more traditional forms of intangible heritage and folds of knowledge such as thatching and older forms of agricultural practices. Building upon interviews and ethnographic fieldwork, this chapter situates two groups of specialists and their works in the heritage-making of their museum communities. What does it mean to work on a temporary contract to craft a museum's daily activities as well as its future profile, while simultaneously providing it with long-term curatorial content? How does everyday life evolve for the human ecologist and traditional herbalist who operates a farmstead under the auspices of a cultural history museum? And what role does the single craftsperson play in shaping and communicating traditional knowledge and skill to visitors and museum staff members?
