ABSTRACT
This chapter problematizes the concept of Hip Heritage in relation to attempts to establish a new national museum, the Museum of Movements, located in the Southern Swedish city of Malmoe. Between 2015 and 2020, the Swedish Government, the Southern Swedish city of Malmoe, and a mixture of regional actors explored the possibility of establishing a museum whose mission was to highlight questions of cultural heritage linked to processes of migration and democracy. This initiative led to the opening of the Museum of Movements in Malmoe in 2019. The museum leadership knew that they had to quickly create a buzz around the museum that would gain the attention of the citizens of Malmoe and hopefully the world beyond. Despite their efforts the project was terminated in the fall of 2020. The chapter analyzes the events and processes behind the rise and fall of the Museum of Movements. It asks what the limits of Hip Heritage might be and what types of challenges do new heritage institutions face as they strive to establish themselves at the juncture of a series of highly competitive cultural markets with purse strings that are often not very generous or forgiving of miscalculations.
