ABSTRACT
Evaluation is a vital tool for memory organizations to gather significant data about their audiences. Effective evaluation is crucial not only to measure engagement but also to better understand the quality and nature of the visitors’ reception of the curation, interpretation, and presentation of cultural heritage content. Good data is a fundamental basis for designing more powerful social and participatory platforms that can enhance real engagement, thus promoting wider access for diverse audiences, more inclusive knowledge sharing, and the transmission of digital cultural heritage into the future. This chapter delineates different iterations of “experience” in museums as well as the key distinctions of evaluating highly and technically complex museum installations. It examines a range of evaluation methods for cultural heritage experiences in the context of cultural deep fakes, emerging technologies, and experimental museology, in addition to the analysis of the novel “muse” application through an evaluation of feedback collected during the Deep Fakes: Art and Its Double exhibition.
