ABSTRACT
This chapter examines how the emerging technologies and techniques behind the cultural digital twin and its critical cousin, the cultural deep fake, are transforming values of digital cultural heritage and objecthood. It foregrounds a novel appreciation of these digital doubles, including computational materiality, aesthetics, aura and authenticity, interpretative aspects that have yet to be fully understood. Addressing museum professionals, “New Values” delineates how cultural heritage objects and sites are transforming in a post-digital age as it examines associated new museographic, curatorial, and interpretative principles and practices. While artificial intelligence in the cultural realm is polarizing debates around technological futures, the agency, expertise, and ethical influence of memory organizations as cultural authorities and custodians of cultural big data and collections are also demarcated in this chapter.
