ABSTRACT
The outbreak of COVID-19 has posed tremendous challenges to the formerly thriving film industry. In the face of serious shocks from the COVID-19 pandemic, China was one of the first countries to revive its film market, gaining a total box office of RMB 20.314 billion. Contrary to the concept of massification, demassification as one of the major characteristics of the internet era refers to the trend of convergence of people on the internet who are from the same social class and share the same interests or personalities. The emergence of the internet has brought a revolution in information transmission, significantly increasing the efficiency of information connection and transmission and effectively reducing the problem of information asymmetry. Film creation has always been centred around the philosophy that “content is king” and emphasized the power of storytelling and screen writing. The success of Rainbow Sea: Storm Famila reflects the possibilities of network animated films.
