ABSTRACT
Research that engages with media analysis has become increasingly common over the past decade, either as ‘stand-alone’ research projects or supplementary to other policy analysis. The availability of digitised media texts, particularly newspaper articles, has increased over this time period, and made media analysis more readily accessible to policy researchers. Consequently, a wide variety of approaches to media analysis has been taken by education policy researchers, and the aim of this chapter is to canvass some of these, to introduce some conceptual, theoretical and methodological tools that are useful for engaging in this work and to provide a couple of examples of how I have operationalised some of these in my own media analysis work.
