ABSTRACT
The formulation of the research problem is the starting point for the development of the research design, i.e. the analysis of the problem in light of the literature on the subject, the determination of the sources of the necessary data and research methods and the adoption of the necessary assumptions, hypotheses and theses. The research problem of the work undertaken can be boiled down to how to form long-term relationships between universities and businesses based on value, the source of which is knowledge of digital technologies. This will require the recognition of both the determinants of relations linking Polish universities with businesses (which has already been discussed in large part in chapters 1, 2 and 3 of the work), and the identification of the mechanism and the main components of the process of forming long-term relations in the market of higher education services – which is the subject of this chapter.
