ABSTRACT
The creative industries – the part of the economy creating new products, services, and experiences at the juncture of arts and business–have been greatly affected by digitisation of our society. As well as the changing nature of technology and its creation and delivery mechanisms, there is a need for expertise in how creatives can innovate with and around data to build successful business ventures. This edited collection specifically examines how the creative industries can be best supported to make use of data-driven innovation and digital technology opportunities, and this introduction defines and examines our core terms: the creative industries, data, and innovation. Taking a pragmatic, critical, and broadly framed view, we encompass the production of novel goods, experiences, products, and services via creative practice and creative endeavours, uniquely centring the role of data. Although many aspects of innovation are economically driven, we stress the potential for social good and social enterprise, identifying wider issues concerning the global information environment and how to innovate successfully within it.
