ABSTRACT
The strategies of a university are the subject of this chapter. They are closely linked to its mission and academic values. In a Humboldt-type university, the academic culture was the organization's core, encapsulating its mission and objectives. With the development of management science discourse and practice, strategic management concepts and methods took root in higher education institutions, reinforcing the entrepreneurial orientation (third-wave universities). The centrality of strategy in university management reflects a more general trend of moving from organizations based on values, culture, and academic ethos towards organizations of power exercising power through the increasingly professional use of concepts and methods of controlling and data analysis.
