ABSTRACT
This chapter concentrate on distinguishing the most important change trends in the university world and analyze the consequences of these transformations for the management processes. The feedback loop of external and internal variables is shaping academic strategies, structures, and cultures, which are evolving from homogeneous, traditional Humboldt-type university patterns toward diverse models of entrepreneurial and digital universities. The axis of change could be more universal like are with: The proliferation of the neoliberal management model, the internationalization of activities, and the rise of the trend toward accountability in public institutions. Other trends are specific to the university sector. Diversifying and stratification in higher education are enduring trends that distinguish universities from different types of organizations. The analysis of the directions of HEIs' transformation that has been carried out creates a broad background for the study of HEIs' governance and management processes. Presidents, rectors, members of university councils, academic managers and administrators, and all higher education system stakeholders should understand its transformation's key directions. This is needed not only for deeper reflection on the role and spirit of the contemporary academy but also for more effective university governance.
