ABSTRACT
This chapter is focused on digital transformation, the most critical social, economic, and cultural trend in recent decades, which leads to a permanent organizational change in the higher education sector. Digital universities will develop the professionalization of management through the application of increasingly sophisticated organizational methods using network and digital orientation. This will be done through implementing communication and creating network communities, developing digital management methods based on the Internet of Things, crowdsourcing, big data processing, and artificial intelligence. A threat may be the dehumanization of science and data-driven academic activity concentrated on instrumental, economic, and market orientation.
