Introduction

xviiiGrounded in the visual turn, visual political expression on social media is a form of everyday citizenship that is highly personal, creative and affective. Part 1 of the book provides entry points to the key terms and phrases in italics. The discussions and guidelines that I propose in Part 2 are intended to help researchers develop methodological designs for quantitative and qualitative analyses of image-based content. In Part 3, I flesh out the conceptual considerations in Part 1 and the methodological propositions in Part 2 in an empirical case study, namely the Brexit vote, by which the British people decided, on 23 June 2016, to leave the European Union.