ABSTRACT
Chapters 8 and 9 focus on the research designs of 26 corpus-based studies on visual citizenship. Together, they offer a comprehensive view of the scientific publications in the field. This chapter discusses the studies that rely xxiion quantitative methods, as it aims to provide the most concrete schemes possible with an eye on replicability, systematicity and reliability. When studying social media content, it is first important to acknowledge that the potential population or the number of memes, tweets and posts to study is practically unlimited, continuously changing and unknowable. It thus becomes central to explicitly define the parameters in which the data collection and selection takes place. This chapter touches upon different methods that try to address the optimal corpus size and discusses the issue of coding reliability by looking at some statistical measures that are used to calculate reliability and at recommended sizes for the samples on which reliability is tested.
