ABSTRACT
This chapter addresses how the rich diversity of often commonly shared elements in Western cultures form resources for metaphorically expressing judgements of major events such as Brexit. Inscribed emotions are relatively rare in my corpus. Nevertheless, the few emotion-related metaphors that can be identified demonstrate key classification principles in metaphor theory. This chapter also discusses how identifying types of judgement-related metaphors and their source and target domains allows us to analyse different scenarios that are represented in the posts. Such scenarios can indicate the moral foundations on which events such as Brexit are evaluated. Different moral foundations markers function in relation to common metaphor source domains, such as journeys, containment and nature, especially as products of the socio-cognitive processes that lead to ingroup favouritism and outgroup derogation. This chapter also presents a methodological design to analyse xxvmetaphoric creativity in multimodal content. By discussing examples from the Flickr corpus, I propose a cline of creativity to help with the analytically challenging task of determining the degree to which metaphors are creative or conventional. Lastly, the corpus exemplifies the way in which mundane experiences and the objects that we as citizens encounter can form a source of almost endless creativity that allows us to recontextualise, comprehend and communicate even major events such as Brexit.
