ABSTRACT
Chapter 3 outlines the national culture terminologies and theories. It presents and discusses international business and internationalization aspect as well. Organizational culture and its comparison with national culture are also described and compared. Section 3.1 presents how national culture is defined by most common theories. As a summarizing activity, those are discussed and compared further. Section 3.2 presents international business and internationalization definitions review. Section 3.3 discusses organizational culture’s definitions and compares organizational and national culture altogether. Finally, section 3.4 provides a brief overview on the presented content.
