ABSTRACT
This chapter outlines the methodology used for the research underpinning the book. It first explains the geographical dimensions of the methodology, addressing the Chinese urban foodscape more broadly as well as focusing in greater depth on consumption practice in Guangzhou. It then fleshes out the rationale for a multi-method approach. Following that, the chapter explains in turn: the design and implementation of the consumer survey; interviews with influential commercial, regulatory and third sector actors; interviews with middle- and upper-middle-income consumers in Guangzhou’s neighbourhoods; and ethnographic methods to engage with ordinary food consumption in the city. For each method, the chapter also describes how it contributes to situated knowledge of sustainable food consumption.
