ABSTRACT
This chapter shows how versions of sustainable food consumption are practised by Chinese consumers, focusing on those residing in the neighbourhoods of our Guangzhou study. It demonstrates how consumption in Guangzhou is practised through a foodscape where modern and highly digitized supermarket formats and food delivery services operate alongside thriving traditional wet markets, emerging alternative markets and a growing restaurant sector. The chapter explores the following interconnected fields through which ordinary food consumption with implications for sustainability can take place (i) the pursuit of food freshness; (ii) valuing cultural heritage, memory and place; (iii) considerations of health; (iv) emerging connections with foods supplied through Alternative Food Networks (AFNs); (v) food fashions and digital influence and (vi) urban food production.
