ABSTRACT
This chapter focuses on the critical health communication scholarship as it specifically concerns the Global South context. It begins with highlighting our different, yet connected, journeys into the field. Particularly, it provides information on our journeys as health communication scholars from the Global South, in search of theories that account for the multiple realities of community members in previously colonized contexts in Africa. Drawing from core concepts of culture-centered approach to health and other critical health communication frameworks, we discuss the criticality of centering contexts and local voices in critical health communication research and practice, particularly as it concerns the Global South. Central to our discussion are three fundamental concepts that inform our critical scholarship in Nigeria. These include attention to context, theory, and methodology. To further illustrate the praxes of these concepts, we provide examples drawn from our past and ongoing research projects. These case studies not only showcase our methodological approaches but also echo the necessity of localized, culturally informed approaches to the research process, including the research questions that are asked, how they are answered and interpreted, and how such information is disseminated for practice.
