ABSTRACT
This chapter illustrates how entrepreneurial talents align with the prevalent wolf culture, using it to distinguish themselves from the majority of Others. It reveals that despite a shift towards individualisation in China, the value of sacrifice, as showcased in an entrepreneur’s hard work and self-exploitation, remains embedded in China’s socialist principles and moral obligations, and is crucial for entrepreneurs’ understanding of success. The chapter highlights the psychological aspects of precarity, characterised by fear, anxiety, and self-doubt, especially in the face of entrepreneurial failure, driving entrepreneurial talents to become wolves. The findings challenge the traditional socio-economic understanding of precarity, arguing for a broader perspective that includes the psychological and moral experiences of entrepreneurs in Shenzhen.
