ABSTRACT

Chapter 2 of the book emphasises the crucial nature of AI literacy in today’s technologically-driven society and provides a perceptive definition based on literature and research findings. It underscores the necessity of possessing foundational AI literacy, which grants individuals the essential understanding to navigate the modern digital landscape, regardless of their profession. However, the chapter posits that AI literacy cannot remain broad-brushed; it needs further granularity based on professional contexts. For instance, while healthcare professionals may grapple with life-threatening AI mistakes, business professionals might harness AI to shape brand perceptions. Consequently, the Dynamic AI Literacy Model (DAILM) for Specific Roles is introduced, proposing a layered approach to AI literacy tailored to specific professions. Additionally, the chapter sheds light on AI literacy’s importance in the broader digital literacy spectrum, with a special focus on AI literacy for teachers, and also evaluates various AI literacy frameworks from previous research.