ABSTRACT
The place of Europe in the context of global communication will be the core argument of the last chapter. Grounded on our approach, inspired by a relationist more than an essentialist view, the historical connections of Europe with its constitutive others will be analyzed. It is the case of the moving border between Eastern and Western European media systems; and in a different vein, of the confrontation between European and American media industries, about which we will provide first-hand data related to movies offer and consumption in VOD platforms. The world-system theory, rooted in Fernand Braudel’s and Immanuel Wallerstein’s economic history, will be eventually proposed for framing the evolution of the European media landscape.
