ABSTRACT
In the modern economy, what is becoming crucially important for enterprises is to acquire competitive advantage. To achieve this aim, various actions are taken. Currently they place a heavy emphasis on digitalisation, for which the dissemination of digital technologies is of decisive significance. These technologies began to be used in the 1950s in connection with the increasing importance of processes of planning and monitoring technologies, or shifting the focus onto providing services and collecting and using knowledge in the widest scope possible. Due to the promotion of digital technologies, more and more companies are subject to digital transformation. It may concern any areas of companies’ operation and manifest itself in diverse forms, such as social media, e-commerce, mobile Internet or cloud computing.
