ABSTRACT
The chapter discusses the idea of the European Universities Initiative as well as the role and development of universities participating in this initiative. The digital transformation of universities within the consortia of European Universities is presented here based on the research that refers to the strategies these universities adopt in their digital transformations, management models incorporating digital tools, digital infrastructure, human capital and its digital potential, and finally, digital products and services that universities can offer to their students or even broadly to their clients. The results of this research are confronted with the results of a similar research carried out among American universities, especially Californian ones located in the broader area of the Silicon Valley. These universities and their digital transformation are treated here as a sort of benchmark.
