ABSTRACT

Since 2006, crowdsourcing has been a promising and rapidly growing area of scientific and research inquiry. This growing interest is due, among other things, to the crowdsourcing potential for unlimited access to many heterogeneous sources of knowledge, creating asynchronous, transnational teams consisting of professionals from a given industry, scientists, and amateurs interested in performing a specific task. The basis of crowdsourcing is the wisdom of the crowd, according to which a group of people has broader knowledge than individual people and can therefore develop more valuable solutions. Moreover, thanks to the “parallel path” effect, tasks can be performed by a group faster and more accurately than if they were performed by one person.