ABSTRACT
This chapter showcases the power of narrative in science communication, emphasizing how well-constructed stories can enhance understanding, retention, and engagement. It contrasts narrative and expository forms of communication and illustrates how even minimal storytelling can increase memorability and interest. The chapter further examines how narratives can foster identification, shape evaluative beliefs, bridge knowledge and participation gaps among underserved populations, and enhance perceptions of scientists’ trustworthiness. It then dives deeper into practical toolkits, including the ABT (And, But, Therefore) framework and the Dobzhansky Template, to help communicators craft compelling narratives grounded in strategy. This chapter argues that storytelling is not just entertainment but also a strategic and responsible tool for shaping public understanding and attitudes toward science.
