ABSTRACT
This handbook on content analysis is unique in several ways. First, this handbook introduces both qualitative and quantitative content analysis. Accordingly, you get all you need to know about qualitative and quantitative content analysis in one book. You do not have to search for different handbooks to learn about classical deductive and inductive content analysis as well as digital and artificial intelligence (AI) supported and semi- and fully automated content analysis. In addition to a systematic introduction to the basics of content analysis, you will also learn how to combine different methods of content analysis in a mixed methods research design.
