ABSTRACT
Publishing news on social media has become increasingly important for news brands to expand their audience, and in particular to reach the younger generation. This chapter explores how successful news brands such as The Washington Post, BBC News, and Yahoo News utilise the multimodal features of TikTok to construct appealing news narratives and further discusses the ideological implications of these narratives. The analysis is centred around TikTok-specific features such as the initial hook, the fast pace, the complex multimodality and the role of the narrator. Theoretically, the classical concept of narrative evaluation is suggested as an overarching analytical focus. The chapter also introduces a model of the sequential and multimodal axes of TikTok narratives, which conceptualises how the fast pace and short duration of the videos are compensated by multimodal redundancy.
