ABSTRACT
The new approach to creating knowledge in management science focuses on integrating practice with theory by applying research methods based on cooperation with business. Interdisciplinarity is key, connecting knowledge from fields such as psychology, sociology, information technology, and economics. As a result, the creation of knowledge becomes more dynamic and responsive to the needs of a rapidly changing business environment. This chapter introduces readers to cutting-edge methodologies and collaborative frameworks for generating knowledge within the field of management science. From interdisciplinary research to data-driven insights, readers will discover new horizons for knowledge creation.
