ABSTRACT
Paradigm shifts in strategic management reflect the need to adapt the organization to ever more complex and dynamic market conditions. The traditional approach based on long-term planning gives way to a more adaptive and flexible approach that allows organizations to react quickly to changes. The new approach places greater emphasis on data analysis, the use of digital technologies, and an approach based on clients and their needs. This chapter delves into the evolving paradigms of strategic management, uncovering new frameworks and methodologies that redefine organizational strategy. From agile methodologies to scenario planning, readers will explore innovative strategies for navigating complex business environments.
