ABSTRACT
Digital transformation in management signifies a radical shift in how organizations operate, make decisions, and create value. This transformation involves integrating digital technologies such as artificial intelligence (AI), machine learning, big data analytics, and cloud computing across all business functions. It drives changes in organizational structures, processes, and cultural practices, fostering a new paradigm in management science. These advancements have created a highly competitive business environment where companies must adapt or face obsolescence. Customer expectations have evolved due to digital innovations, demanding personalized, efficient services. Organizations adopting digital strategies experience improved customer loyalty and operational efficiency. However, digital transformation also presents challenges, including resistance to change, cybersecurity risks, and complexities in integrating new technologies with legacy systems. Successful implementation requires strong leadership, an agile organizational structure, and a culture of continuous learning. Ultimately, digital transformation empowers organizations to innovate, optimize decision-making, and respond effectively to market dynamics.
