ABSTRACT
Big Data has revolutionized management by providing actionable insights that significantly impact decision-making, operational efficiency, and customer satisfaction. It refers to large volumes of structured and unstructured data generated from multiple sources, such as social media, sensors, and mobile devices. Big Data analytics enables organizations to make data-driven decisions, allowing for predictive insights that enhance forecasting, risk management, and customer experience. In supply chain management, Big Data optimizes inventory and logistics, while in human resources, it improves talent acquisition and employee performance. However, challenges such as data quality, privacy concerns, and skills gaps remain. Organizations must invest in developing the necessary expertise and infrastructure to fully harness Big Data’s potential. As technology advances, Big Data will continue to evolve, enabling real-time decision-making and driving innovation. By leveraging Big Data effectively, organizations can achieve a competitive edge and navigate the complexities of the digital marketplace.
