ABSTRACT
The concluding chapter summarises the main arguments and observations of this book. The gambling industry forms a global and powerful ecosystem. The online space has enabled the industry to expand in terms of size and influence. Aided by data, online environments have also enabled gambling operators to refine their business models in ways that are highly profitable and harmful. Like any commercial online actor, gambling companies leverage data on individual customers to tailor gambling spaces and target advertisements. Data increase corporate power and generate asymmetries. The chapter also discusses what the future of the online gambling industry might look like, and how efforts to prevent and reduce harms should be stepped up to meet current and future challenges.
