ABSTRACT
Values are the deeply held beliefs and principles that guide our decisions and influence our behaviors. They shape how we perceive the world, interact with others, and pursue goals as individuals. They also influence how the protagonists of society – individuals, communities, institutions, and nations – interact. Values are not static. They can evolve, changing as we learn, grow, and are exposed to new experiences. Values can also be a source of conflict in that some strongly held values may conflict with others, forcing the prioritization of certain values over others.
