ABSTRACT
Subvertising refers to practices of engaging with advertising critically, both symbolically and materially, and can aim for futures beyond growth-driven economies and consumer-driven cultures. For example, it engages with advertising symbolically through challenging the language of advertising, and materially through illustrating its connections with carbon-intensive industries. Subvertising can be understood as both an activist practice and a social movement. It is often used interchangeably or in connection with terms such as culture jamming, anti-advertising, adbusting, and ad takeovers, while in Spanish it is known as contrapublicidad, and in French antipublicitaire.
