ABSTRACT
The epilogue summarises the key managerial implications derived from the framework and tools introduced in the book. It offers three practical approaches for city branding professionals: foundational, comprehensive, and diagnostic. These approaches guide cities through different stages of their branding journey and adapt to various circumstances they may encounter. Additionally, the book highlights three key research gaps: the need for deeper exploration of under-studied components like city brand vision and governance, comparative studies of various city branding strategies, and the association between city branding and its broader economic and social impacts. Addressing these gaps will enhance both academic understanding and the practical application of city branding strategies.
