ABSTRACT
This chapter provides a deeper explanation of the workings of digital capitalism and the KidTech industry. It takes the reader through a definition of capitalism and explains how digital capitalism operates in this current moment, to illustrating how it is a continuation of the capitalist project. By drawing upon key scholars in critical digital studies the chapter illustrates how the digital extends capitalism’s legacies as a colonial system built on the logics of the hetero-patriarchy and white supremacy. This analysis is complicated by identifying what is new about capitalism’s operations in digital spaces. The chapter culminates in a definition of KidTech as the professional ecosystems, the technological infrastructures, and the regulatory frameworks that create digital playspaces geared to kids with the purpose of maximizing value from them, while simultaneously functioning as sites of play as a multifaceted activity of social reproduction.
