ABSTRACT
This chapter outlines the scope and aims of the Screen Encounters with Britain project, which investigates the viewing practices and preferences of young audiences aged 16–34 in four European countries. Setting out the project's methods and focus on how young audiences engage with British, US and domestic titles, the chapter raises questions about how young people access content, what motivates their choices and the meanings they derive from it. This approach supports a broader aim of reassessing earlier theories that challenged ideas of American screen imperialism, instead suggesting a renewed Anglo-American hegemony reinforced by US-owned corporations and the global advantage of English.
