ABSTRACT
This chapter examines the findings of the Screen Encounters with Britain project from the perspective of domestic providers – public service and commercial broadcasters – and the status of domestic content. It argues that Netflix's arrival in the 2010s accelerated a transnational shift within European television. This shift has weakened both the financial foundations and the cultural standing of nationally based dual public-private broadcasting systems that had prevailed since the 1980s and had retained a position of prominence among audiences even through the subsequent multichannel era from the 1990s to the early 2010s. Complementing existing analysis on the economic challenges domestic broadcasters face vis-à-vis global streamers, this chapter explores perceptions of domestic services and content among young viewers in Europe, shedding light, from an audience perspective, on the underlying reasons for their declining appeal.
