ABSTRACT
It is one thing to develop a module for professional development according to TPACK, but to ensure that lecturers will actually attend the module is quite another. More is needed than simply distributing a flyer or making some downloadable files available. How you go about this depends on the context in which the module is being organized. Although working online offers some advantages over traditional face-to-face education, the distance inherent in online working shares some of the disadvantages of greater personal freedom: a watered-down sense of ‘presence,’ and a limited form of communication (Van der Pol, Admiraal & Simons, 2006).
