ABSTRACT
Chapter one draws on theories from modern economic sociology and retail location to develop an integrated socio-spatial approach for analysing the art market in early modern Amsterdam. It introduces a novel concept of ‘playbooks’ as an analytical framework, providing a unique angle for interpreting the development of the art market and artistic innovation in seventeenth-century Dutch art. Implementing a socio-spatial approach, this chapter operationalises the deep mapping methodology to link various sources and visualise the multi-layered information on the map, thereby enabling a thorough spatial examination of painters’ behaviours in the art market. The innovative approach and concept offer new insights into the broader narrative of the economic histories of early modern Dutch art.
