ABSTRACT
Chapter 7 explores the transformation of the Amsterdam art market after 1670, analysing the combined effects of economic change, shifting social dynamics, and urban expansion on painters across segments. Drawing on the diary of Amsterdam patrician Pieter de Graeff, this chapter reveals new channels in market coordination and their influence on painters’ playbooks. It shows that painters from all market segments adapted their approaches to cater to the upper echelons of society, relying more heavily on personal and professional networks for their livelihoods. While these adaptations brought financial gains, as reflected in Kohier 1674, they also contributed to a decline in artistic innovation and diversity.
