ABSTRACT
Chapter 4 shifts the focus from traditional to online television, revisiting and expanding the theoretical frameworks of Chapter 3 to reconceptualize television within media-cultural and text-pragmatic perspectives. Addressing both ruptures and continuities between classic broadcasting and streaming, it interrogates individualized programming and neoliberal audience constructs. Laterality and “remediation” frame an analysis of the economic, dispositive, and textual entanglements of broadcast and online formats, supporting my re-theorization of television as a transmedial mode of organizing and receiving audiovisual texts. The chapter characterizes the current “TV IV” era, considering online television as both centralized media hub and ubiquitous multi-device medium, with specific attention to how SVOD platforms like Netflix enforce binge viewing.
