ABSTRACT
While AI and associated technologies have long been seen as threatening manual, repetitive, and easily predictable jobs, creative occupations were seen as relatively immune to automation. However, the emergence of generative AI has thrust the previously niche subject of AI creativity into the public debate. At the very least, generative AI can be seen as optimising artistic endeavour and maximising the efficiency of output production – in essence, putting creativity on the same page as any other domains about to be impacted by AI, that is, subjecting creativity to optimising logic. However, AI’s capacity for shrinking the time for learning and creation, as well as to learn from and emulate existing examples of human creativity, means that, at least in theory, replacement of humans in creative endeavours is possible. Perhaps even more fundamentally, though, AI has the capacity to separate creativity and human agency, thereby undermining historically taken-for-granted assumptions. In this way, crossroads are opened pertaining to the role of humans and potential lines of demarcation in artistic and creative contexts.
