ABSTRACT
This chapter analyses attempts to establish regional artistic centres in Austria after 1918. By the early 1920s, the search for artistic renewal outside Vienna was well underway as artists sought to shape a new art within the process of post-war regeneration. The chapter assesses the initial shifts in artists' perception of the provinces as a place of rejuvenation after 1918 and analyses calls for the regional autonomy of culture. With a close assessment of cultural projects founded in Salzburg in the nexus of the Salzburg Festival, it traces how an exodus from Vienna by several established artists aimed to diversify, renew, and consolidate modern Austrian art outside Vienna. However, while Salzburg was initially framed as a local modernisation process, it ultimately responded to demands for a new national culture.
